The platform under every engagement.
MSQ WEAVE connects channels, orders, fulfilment and governance, with live stock in sync across every channel.
How WEAVE works
What WEAVE does for a brand entering a market: launch, adapt per market, improve over time.
- Land
- Launch with speed. Plug-and-play connectors, unified data models and prebuilt flows cut onboarding time and remove the first wave of integration risk.
- Localise
- Adapt per market. Catalogue, pricing, payments and logistics change per country without multiplying systems or building country-specific technical debt.
- Lift
- Scale with control. Replenishment, returns and experience improve through cross-channel insight and AI-assisted pattern detection, governed and auditable.
WEAVE is the machine. MSQUARE Works owns the outcome.
MSQ WEAVE map
| Group | AI support |
|---|---|
| Channels | Decision support |
| Orders | Exception triage |
| Fulfilment | Returns patterns |
| Governance | Anomaly detection |
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It governs execution
Ownership, exceptions and interfaces become measurable and managed. You get operational certainty without building or running the infrastructure yourself.
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AI where it improves operations
Task automation, pattern detection and decision support. Every output is governed and auditable.
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Built to expand
New modules, connectors and capabilities are added as your scope grows, without rebuilding the backbone. We configure it to your markets, systems and partners.
The WEAVE map
Four capability groups on one backbone. Each group has its own AI support, governed like everything else.
Channels
Unified commerce surface. One customer experience across online, pop-up, retail and marketplace, with localised payment options.
Eight capabilities in Channels
- Webshop and direct-to-consumer (DTC)
- Pop-up and temporary retail
- Point of sale (POS)
- Marketplace integrations
- Unified commerce
- Localised payment options
- Customer accounts and loyalty
- Customer communities
AI support Decision support for channel performance patterns and experience drivers.
Orders
Orchestration and allocation. One view of orders and routing decisions across channels and fulfilment locations, with stock in sync, live, across owned online, pop-up, retail and marketplaces.
Six capabilities in Orders
- Order orchestration
- Order management (OMS)
- Inventory management
- Live stock sync across stores, warehouses and online
- Click and collect, ship from store
- Endless aisle: sell stock from any location
AI support Exception triage, anomaly detection for allocation drift, next-best routing suggestions.
Fulfilment
Delivery and returns control. Fulfilment flows and reverse logistics, governed with visibility and ownership.
Six capabilities in Fulfilment
- Order fulfilment
- Returns processing
- Refunds and settlements
- Reverse logistics
- Repair, renewal and circular services
- Logistics and carrier management
AI support Returns pattern detection (spikes and reasons), fraud indicators, triage recommendations.
Governance
Data, compliance and auditability. Integration discipline, reporting and governance, so scaling does not cost you control.
Seven capabilities in Governance
- Integration hub, connectors and APIs
- Analytics and BI
- Financial and tax reconciliation
- Compliance and governance
- Audit trails
- Product information management
- Pricing, promotions and content management
AI support Anomaly detection across KPIs and interfaces, decision support for lowering the cost of serving each order.
How much of WEAVE you use
- 01
One capability. Solve one boundary first, such as returns, orchestration or reporting, then expand on the same backbone.
- 02
The operational backbone. Unify orders, inventory and fulfilment visibility, then localise per market without parallel systems.
- 03
The full ecosystem. End-to-end activation for faster onboarding, unified visibility and lower total cost-to-serve across European markets.
Security and data residency
Built for international brands scaling into Europe: clear security controls, EU data residency support and governed operations.
- MFA protected
- Multi-factor authentication is a baseline control across all environments and integrations.
- Hosted in the Netherlands
- Infrastructure from a Dutch provider in the Netherlands, supporting EU data residency requirements.
- Governance and audit trails
- Audit trails keep partners, changes and operational decisions accountable. Nothing disappears.
Questions
Short answers for leadership teams evaluating WEAVE as part of a Europe expansion.
Is MSQ WEAVE sold standalone?
Yes. Use the platform on its own, add our services, or let us run the whole operation. WEAVE is the machine; with our services, MSQUARE Works owns delivery, governance and outcomes.
Where is it hosted and how is access secured?
Access is MFA protected. Hosting is on infrastructure from a Dutch provider in the Netherlands, supporting EU data residency requirements.
How is AI used in WEAVE?
AI is applied to improve execution in three ways:
- Task automation, such as triage and routing.
- Pattern detection, such as drift and anomalies.
- Decision support, such as next best actions.
Outputs are governed with thresholds, escalation paths and audit trails.
Can we start modular and expand later?
Yes. Start with a single boundary, such as returns, orchestration or reporting, and expand as needed. WEAVE keeps one operating backbone as scope grows across markets and channels.
What does governance mean in practice?
Named ownership, change control, escalation paths and audit trails. Progress is reported as operational status and documented output.
See how WEAVE fits your operation.
Tell us your markets, systems and partners. We will propose the smallest operational step that puts you in control.